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Cvent secures large association contract

Ingunn Hofseth

Event technology company Cvent has announced a new partnership with the Europe region of HSMAI (the Hospitality Sales and Marketing Association International).

Cvent will provide technology solutions to more than 75 small and big events organised by HSMAI, including the HSMAI Meeting and Event Exchange in Norway.

HSMAI will make use of OnArrival to seamlessly check-in attendees, streamline onsite registration, print name badges on-demand, and make payments quickly through manned or self-service kiosks.

It will also use Social Tables to leverage to-scale diagramming software with visual seating solutions for real-time collaboration between its planners, vendors, and event staff, enabling them to better visualise the event space and select the perfect venue.

With Cvent Appointments, HSMAI event attendees will pre-book meetings with customers, prospects, and fellow members before attending any show or conference, helping delegates maximise the number of in-person meetings at each event.

Ingunn Hofseth, president & CEO for HSMAI Region Europe (pictured above), commented: “After having been active in Europe for many years on National levels, HSMAI Region Europe became a true PAN-European organisation at the end of 2015. Their European Office was relocated to London by the end of 2018.

“This important and great decision has led to a rapid growth within Europe. The collaboration with Cvent will contribute to our further growth and development and will benefit us both and with that, most importantly, the hospitality industry itself. We are very happy with our amazing new partner.”