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Brightelm launches The Events Business Healthcheck


Brightelm, which provides event services for associations, has launched The Events Business Healthcheck™ at the UK Association Congress in Birmingham.

Created as an audit of all key business functions related to event delivery, the audit offers a non-biased external view for associations and not-for-profit organisations.

Specifically, it offers a top-level review of all strategic and operational elements of an event programme, including:

·       Project Management

·       Sponsorship and Exhibition Sales

·       Event Marketing

·       Content

·       Delegate Services

·       Logistics

·       Exhibition Management

Rob Eveleigh, managing director of Brightelm (pictured), commented: “We often meet associations and not-for-profits struggling to fully develop their event strategy in a way that aligns with the needs of members and audiences.

“Our focus on the key areas of the event business within an organisation includes not just a review but also recommendations and advice based on our wide-ranging experience and success in the delivery of profitable and successful events. 

“Ultimately, we recognise that it can be hard to find a non-biased opinion when you are working within an organisation – our ability to see through the challenges; and avoid politics and historic decisions allows us to deliver a truly focused approach that future proofs event strategy and delivers for both stakeholders and audiences.”

The Events Business Healthcheck™ process includes:

·       Interviews and research amongst the team

·       Documentation and processes review

·       Consolidation and report creation

·       Presentation, review and recommendations